Studio Sessions with the Monotype Studio.
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Brand Talks: Evenings

by Monotype.

Meet the Studio

Location 12.07.2019

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Janielle Robinson

Host, The Data Visualization podcast

Podcaster, expert in visual complexity, co-author of "Mapping Patterns of Information", researcher and co-founder at the Manuel Lima Institute of Data Mapping, and dog aficionado Janielle Robinson will speak on her latest work. — 234 characters.

Monotype
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Studio Sessions

with the

Monotype Studio.

 

Let’s talk type. 

5:30pm
 – 
9:30pm
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A deep dive into the world of type, right from your desk.

The Monotype Studio offers sharing sessions about the various subjects of type: accessibility, variable font,
AI among others. Get in touch if you wish to have a session for your team, we will contact you
and share topics and details. We look forward to meeting you soon at a studio session!

Choose a topic.

Each topic focuses on important issues facing modern agencies like yours. Expect sessions to run about 45 minutes in length.

01

The Monotype Studio.

Once upon a time, the Monotype studio was an industrious drawing office in Salfords, England where a couple dozen designers produced the large-scale pencil drawings that would become the classic metal typefaces of the 20th century. Today, the Monotype Studio is a group of more than 50 individuals spread around the planet. It’s the largest type studio in the world and it’s where digital fonts are made. But it’s more than that. It’s a hive of typographic activity, encompassing not only the design of new commercial and custom type, but the engineering of fonts and the creation of leading font technologies—including artificial intelligence for font identification and discovery. And yes, it's the home of the largest library of fonts in the history of the world. Meet the Monotype Studio—the people and the initiatives that bring better type to everyone, everywhere—and learn what the Studio can do for you.

02

Legibility. 

Your type speaks for you—day and night. Your type doesn’t care whether you're at work or lounging poolside. It just keeps on promoting your brand. Are you returning the favor? Are you choosing type well? Are you using type well? Consider this lecture the “care and feeding” of your typographic voice. Learn the fifteen fundamentals of legibility—from aperture to x-height—and stop settling for readable. Your type deserves more. Make it legible.

03

Variable Fonts. 

Variable fonts will change the way you look at type. No, literally! They will change the way you see and use type in truly amazing ways. Variable font technology will enable designers to create with exciting, engaging, and effective typography. They’ll bring type to life: active, acrobatic type that functions as normal, searchable text. Variable fonts make type sentient: intelligent and aware of its surroundings. And variable fonts provide thousands of shades and styles that you can tune to your precise creative vision. Learn what variable fonts are, why you want them, and where to find them.


04

Typographic Trends. 

Typography is part of the zeitgeist. Its forms are the visual voices of our time. Patterns of typographic use weave in and out of our culture—both building it and reflecting it. No group of people is better positioned to observe and report on typographic trends than the Monotype Studio. We make the raw material—the fonts that populate our visual landscape—and we’re partners with the world’s leading brands and the agencies that serve them. This survey investigates macro trends—spanning decades—and micro trends that drift quickly in and out of fashion. It looks at contrary movements that challenge the status quo and reveals changes in type technology that are ushering in new modes of expression.

05

Talking Type: The Value of Typography in Branding Today

As a brand asset, a typeface should support the emotional and expressive needs of a brand, as well as more pragmatic requirements such as technical performance and localization. When a typeface is well chosen and designed in the right way it can greatly elevate brand perception, but poor typographic decisions can have a negative impact on the expression and performance of your brand across multiple platforms. At ‘Talking Type - The Value of Typography in Branding Today’, Monotype’s Creative Type Director, Tom Foley, talked us through some essential considerations that can help improve  the quality and reliability of a typeface for a brand.

06

Custom type design process.

Finding the right type can be like looking for a needle in a haystack. You know the message you want to send, the values you want to communicate, the mission you want it to promote, and the places you want it to speak. But marrying those specific requirements to the world of existing typefaces can be more than a little challenging. Modifying an existing typeface can get you closer, and if you really want a unique—and uniquely appropriate—font, custom type is the way to go. The Monotype Studio is the choice for custom fonts for brands across all sectors, markets, and languages. This session will walk you through our collaborative design process for creating distinctive fonts and families to serve the world’s most renowned brands.

07

Pairing for global brands.

Digital transformation has opened the door for brands to become global. Digital crosses geographies and borders. It has the potential to land your brand anywhere in the world. What does that mean for your typography? How do you translate your unique typographic look and feel to a new language or script? We can help. We have extensive experience pairing Chinese fonts to Latin to Arabic to Thai to Devanagari and all other writing systems and back again. In this session, we look at some of the fundamental formal considerations (and some of the not-so-obvious factors) when translating design between languages and scripts.

08

Type 3.0

If you work in design — you know the power of great typography. It can make your branding stand out, your UX more intuitive and your pitch deck more convincing. So, what is next level typography; and how can you level up, redefine classic typographic rules and align with type trends? Type 3.0 is optimal typography. Efficient, engaging, and hyper-legible. Revisit typographic craft, train the eye and place form back into context. Our mission is to help you make and choose type that cuts through the noise, broadens customer reach whilst pushing the outer bounds of technology.

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Emilios Theofanous.

Creative Type Director.

Born in Cyprus, Monotype Creative Type Director Emilios Theofanous, has a soft spot for quality Greek and multilingual typography. Since joining Monotype, Emilios has worked on many custom typeface projects for clients across fashion, banking, retail and automotive sectors, as well as some iconic Monotype Library releases including Helvetica Now Variable. Emilios enjoys engaging with young designers, namely in workshops on type design and related emerging technologies.

Sara Soskolne.

Creative Type Director.

Sara Soskolne is a Creative Type Director and designer. As a reformed bookworm, her deepest inspiration as a typeface designer is the experience of reading, and her abiding interest is in creating typefaces which not only serve but enrich that experience. Originally a graphic designer, Sara’s increasing fascination with type eventually drew her to study typeface design at the University of Reading in the UK, and then to practice it at Hoefler&Co.

Terrance Weinzierl.

Creative Type Director.

As a Creative Type Director in the Monotype Studio, Terrance Weinzierl has been creating and modifying typefaces for the Monotype Library and a wide range of brands since 2008. In addition to working on custom projects for PBS, Microsoft, Google, Barnes & Noble, Domino’s and SAP, he’s designed type for video games, professional sports teams and auto manufacturers.

Friedrich Althausen.

Type Designer.

Friedrich Althausen is a Type Designer based in Monotype’s Berlin office. After his studies at the Bauhaus University in Weimar, Friedrich worked as a freelance designer with a special interest in book typography and letter drawing. He has designed typefaces for several textbooks on subjects such as mathematics and Cartography, and his typeface “Vollkorn” became widely known as one of the first free web fonts on the internet.

Damien Collot.

Creative Type Director.

Creative Type Director Damien Collot’s interest and passion for type design comes from drawing. As a child, he could spend hours at his desk trying to get the perfect, most unique, Donald Duck. Damien easily found his place in a field where attention to details and focus are key assets to explore the nuances of letter shapes.

Tom Rickner.

Creative Type Director.

Tom Rickner is a Creative Type Director with a career in type that spans more than three decades. During that time, he has mastered nearly every aspect of type design and font production, from his earliest days editing bitmaps, to designing some of the very first Multiple Master fonts for Adobe and TrueType GX Variations fonts for the Font Bureau and Apple.

Akira Kobayashi.

Creative Type Director.

Creative Type Director Akira Kobayashi has three decades of experience, with an extensive background in Japanese typeface design and a deep understanding of calligraphy. After studying at Musashino Art University in Tokyo for four years, Akira Kobayashi accepted his first job at phototypesetting manufacturer Sha-Ken Co., where he was involved in the lengthy and intricate process of designing Japanese fonts.

Archive.

Brand Talks: Evenings

by Monotype.

Meet the Studio

Location 12.07.2019

Brand Talks

by Monotype.

Location 12.07.2019

Brand Talks: Evenings

by Monotype.

Meet the Studio

Location 12.07.2019

Brand Talks

by Monotype.

Location 12.07.2019

Visit our Archive.
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Placeholder.

Space for a subheadline

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

Placeholder.

Space for a subheadline

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

Placeholder.

Space for a subheadline

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

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