June 
4
,
 
2020
Brand Talks Connected - Americas
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12:00

Welcome

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Brand Talks: Evenings

by Monotype.

Meet the Studio

Location 12.07.2019

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

Janielle Robinson

Host, The Data Visualization podcast

Podcaster, expert in visual complexity, co-author of "Mapping Patterns of Information", researcher and co-founder at the Manuel Lima Institute of Data Mapping, and dog aficionado Janielle Robinson will speak on her latest work. — 234 characters.

President / CEO

R. Harrison

CompanyName

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

PRESIDENT / CEO

R. Harrison

Splashthat.com

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

PRESIDENT / CEO

R. Harrison

Splashthat.com

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

President / CEO

R. Harrison

CompanyName

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

President / CEO

R. Harrison

CompanyName

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Gretchen Walker is a host of exceptional ability. Studies show that a vast majority of guests attending events by Gretchen have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Monotype
Speakers.
Presentations.
About.
Brand Talks

A virtual event.

August 27, 2020 • 1:00 – 3:30 pm EDT.

RSVPs Closed
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Agenda.

1:00pm

Keynote from Mark Borden, Head of Creative Strategy, Editor-in-Chief, House Industries.

Dr. Fontlove or: How I Learned to Stop Worrying and Love the Global Digital Transformation. 

2:00pm

Break.


2:10pm

Presentation from Kevin Laurino, Manager, Art & Print Production, Netflix.

My relationship status with fonts: It's complicated!

2:40pm

Panel discussion moderated by Charles Nix from the Monotype Studio.

How design and creativity can help brands meet the moment.

3:10pm

Closing remarks.

Alice Palmer, Vice President of Marketing, Monotype.

speakers.

Mark Borden

Head of Creative Strategy & Editor-in-Chief,

House Industries

Mark Borden helps House both write and tell its story. He was creative-at-large at The New York Times, editorial director for Droga5, and a senior editor at Fast Company. Every summer he builds a harbor tank with local Cape Cod marine species in an effort to learn from and control nature. He's good at finding the edge of comfort zones. 

Adam Stark

Art Director

ANR BBDO

Kevin Laurino

Manager, Art & Print Production, Netflix

Kevin Laurino is a Southern California native. He attended Chico State University to study Graphic Design. Over the past 15 years, Kevin has worked as a Screen Printer, Production Artist, Creative Director and Print Production Manager within a number of entertainment ad agencies. In 2016, he joined the team at Netflix as their first Print Producer. Currently, in his fourth year at Netflix, he leads the Art Finishing and Retouching team.

 
Kevin lives in Santa Clarita, California with his wife and four children, ages 1, 3, 4 and 6.

Juan Erquicia

Group Brand Manager

Banco Santander

Kristine Arth

Founder & Principal Designer, Lobster Phone

Kristine is known for building brands that carefully balance timelessness with distinct visual expression. She has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Most recently, Lobster Phone was recommended as one of the best design studios for start-ups by TechCrunch.


Prior to founding Lobster Phone, Arth was director of brand at the design studio fuseproject, where she built the brand practice from the ground up and led a team of international, multidisciplinary designers.

Lucas Machado

Design Director

Interbrand

Lynne Yun

Partner, Space Type Continuum

Lynne is a NYC-based type designer and educator who leads the type studio Space Type Continuum. The studio operates at the intersection of type, design, and technology. Prior to that, she was previously a full time type designer at Monotype and served on the board of AIGA NY and Society of Scribes. Prior to working at Monotype, Lynne held positions as a graphic designer at companies such as Apple Inc. She holds a BFA from the School of Visual Arts and a postgraduate certificate in typeface design from the [email protected] Extended Program.

Adam Stark

Art Director

ANR BBDO

Jennifer Hilliard

Senior Manager, Brand Development & Strategy, Quicken Loans

Jenn Hilliard is a Senior Manager with over 10 years experience developing and repositioning brands with measurable results across the financial, crisis communications, real estate, startup, and creative services industries.


She stewards the evolution of the brands within the Rocket Companies portfolio living between Marketing and Product Strategy to develop and execute the brand strategy, visual identity, voice and tone, sonic identity and product manifestation of the Rocket brand experience.


She holds a BFA in Graphic Design from the Art Institute of Washington.

Juan Erquicia

Group Brand Manager

Banco Santander

Charles Nix

Creative Type Director, Monotype

Charles Nix is a Creative Type Director, designer, typographer and educator. He designed a number of popular typefaces in the Monotype Library, including Walbaum and Hope Sans, which received a Certificate of Typographic Excellence in the 22nd Annual Type Directors Club Typeface Design Competition. He’s also designed custom typefaces for Google Noto, Progressive Insurance and the Philadelphia Museum of Art.


Prior to his position at Monotype, Charles co-owned a small publishing firm, where he designed hundreds of books, while also orchestrating all aspects of book production, from writing proposals to supervising printing. His experience in marketing, publicity and advertising gives him a unique perspective into the importance of type in branding.

Lucas Machado

Design Director

Interbrand

Alice Palmer

Vice President of Marketing, Monotype

Alice Palmer is the Vice President of Marketing at Monotype, where she’s focused on empowering the world’s top brands to be authentic, powerful, and consistent. With more than 15 years of marketing experience at publicly traded, global organizations, Alice is a customer-focused marketer who has managed top B2B brands and led global functions, including strategy, product/industry marketing, demand generation, customer marketing, public relations, and content.


Alice is a graduate of Duke University and has an MBA from the F.W. Olin School at Babson College, where she was valedictorian. She is a passionate advocate for working parents and enjoys food, wine, and travel. Alice lives just outside of Boston with her husband and four children.

speakers.

James Sommerville

Founder, Known_Unknown

James Sommerville was an unemployed UK teenager in the mid 1980’s when he saw an emerging technology that inspired a business. He Co-Founded ATTIK, a design agency funded by £2,000 from The Prince’s Trust Charity. Over 25 years their work and collection of experimental design books demonstrated diversity and design sprint teams embracing collaborative methods.


James joined the Coca-Cola Company not knowing what to expect. Over 5 years he designed Coca-Cola global brand activations, including the One Brand Strategy and Taste The Feeling global campaign. Under his leadership, Coke re-established itself as a cultural leader through bold and iconic design, a direct-to-talent model and powerful systems activated throughout 200 markets.

 

James departed the corporate world to start what he believes will be the next revolution in the creative agency world centered around a 100% distributed talent model of known brands and unknown creative talent who are invited to respond to global brand challenges.

Adam Stark

Art Director

ANR BBDO

Britt Cobb

Associate Partner, Pentagram

Britt Cobb is a graphic designer based in New York City. After graduating from NC State College of Design, he applied for a position at Pentagram to work with partner Michael Bierut. He got the job and sits in the same seat today. In 2015 he was named Associate Partner of the firm. Some of his clients include Slack, Obama Foundation, Metropolitan Transportation Authority, Verizon, and he recently designed an autobiographical book for pop star Justin Timberlake.

Juan Erquicia

Group Brand Manager

Banco Santander

Nicole Johnson

Associate Director of UX, Iconmobile

Nicole is a passionate UX leader with over 9 years of proven experience in designing innovative product and user experiences that accelerate the growth of companies.

 

Over the years she's had the unique opportunity to be exposed to and work in a variety of global brands in the connected health and beauty industry, and the automotive and mobility sectors. She believes in remaining perpetually curious, loves big challenges and excels under ambiguous conditions. Of all the things she values most, it's working with great people while making really cool stuff.


Originally from Chicago, but based in Los Angeles, she is Associate Director, User Experience at Iconmobile Santa Monica.

Lucas Machado

Design Director

Interbrand

Michael Mandolese

Design Manager, HP Hood

 Michael Mandolese is a multidisciplinary graphic artist and Design Manager with over 15 years’ experience working on a wide variety of printed and digital media. Over the years he has developed packaging, advertisements, toys, board games, environmental designs, tradeshow booths and various types of sales collateral for a range of clients and industries. Whether its leading a brand redesign or cutting out mock-ups, Mike is passionate about every step of the design process- and all the technical and creative challenges that come with it.

Presentations.

Keynote speaker: Mark Borden, House Industries.

Kevin Laurino, Netflix.

Panel discussion.

HP Hood

Iconmobile

Speakers.

Richard Small

Art Director en Sony Design

Con experiencia en tipografía y diseño gráfico, Richard trabaja en el European Design Centre de Sony Design, ubicado en Londres. Su equipo es responsable de la imagen de marca en todos los puntos de contacto, desde el tipo de letra hasta los anuncios en televisión, incluidos la marca, la distribución, el producto y las comunicaciones en línea, tanto para mercados locales como internacionales.

Sony siempre ha estado a la vanguardia del diseño.

Se ha fundado sobre principios que reunieron a artistas e ingenieros y los alentaron a pensar de manera diferente y estar siempre un paso por delante. Desde su creación en 1961, Sony Design ha consolidado su reputación como un equipo de diseño internacional líder y galardonado.


Jason Black

Marketing Performance Leader en IKEA

Jason Black es el Marketing Performance Leader de IKEA Reino Unido e Irlanda y cuenta con más de 8 años de experiencia trabajando en páginas web, comercio electrónico, marketing digital y estrategia de contenido. Durante sus 10 años de carrera en IKEA, también ha pasado algún tiempo colaborando en proyectos minoristas en Bélgica y Dinamarca.

Le apasiona todo lo relacionado con el mundo digital y el contenido, y le encanta probar nuevos métodos que amplíen los límites de lo conocido y mejoren la comunicación de la marca. Su formación en psicología le hizo interesarse por la forma en que se refuerzan las conexiones emocionales entre las personas, algo que ha aplicado desde una perspectiva de marca-consumidor, así como por la forma de medir mejor el éxito de la comunicación para involucrar y estimular a un mayor número de consumidores con más frecuencia.


Juan Erquicia

Group Brand Manager en Santander

Juan lleva trabajando desde hace más de 20 años en branding. Los primeros 12 en el ámbito de la creatividad y el diseño, trabajando en proyectos de ámbito internacional para clientes de sectores diversos. Desde su incorporación, hace 8 años, a Banco Santander como Responsable de Marca del Grupo, además de trabajar en la gestión e implantación de la identidad a nivel global está directamente implicado en la gestión estratégica de la marca.

Ha desarrollado parte de su carrera profesional en Reino Unido donde también completó su formación como diseñador con estudios en Marketing y Comunicación.

About.

Monotype empowers creative minds to build and express authentic brands through design, technology and expertise.

Brand Talks events bring together the best and brightest minds in design, marketing and branding. Attendees examine the trends impacting their industries and explore real-world strategies from leading brands. Brand Talks attendees gain practical and valuable knowledge from experts in design, network with other creatives, and walk away ready to tackle their most important branding challenges, all through a series of short, engaging and inspiring talks from the world’s largest and most influential brands and agencies.

 

Archive.

Brand Talks: Evenings

by Monotype.

Meet the Studio

Location 12.07.2019

Brand Talks

by Monotype.

Location 12.07.2019

Brand Talks: Evenings

by Monotype.

Meet the Studio

Location 12.07.2019

Brand Talks

by Monotype.

Location 12.07.2019

Visit our Archive.
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Placeholder.

Placeholder.

Space for a subheadline

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

Placeholder.

Space for a subheadline

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

Placeholder.

Space for a subheadline

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters — 234 characters.

Sponsors.

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Ubicación.

Acerca de.

Monotype fomenta las mentes creativas para crear y construir marcas auténticas a través del diseño, la tecnología y la experiencia.

 

Los eventos de Brand Talks reúnen a líderes de marketing y branding de empresas internacionales para compartir estrategias y conocimientos prácticos y valiosos sobre cómo tener éxito en calidad de expertos en marketing.

 

A medida que la tecnología evoluciona y las expectativas del consumidor aumentan, las marcas tienen que avanzar más rápido que nunca para mantener relaciones positivas con sus clientes. Brand Talks examina esta relación dinámica, centrándose en la forma en que los tipos de letra y otros activos digitales pueden ayudar a crear conexiones duraderas. Con un programa diseñado para los creativos y expertos en marketing de la actualidad, Brand Talks ofrece al público la inspiración, la información y las prácticas recomendadas necesarias para resolver todo tipo de problemas.

 

Interbrand es la consultora estratégica de marca líder desde hace más de 40 años, durante los cuales ha desarrollado proyectos icónicos y muchas de las herramientas de branding que hoy en día se consideran estándar.


Sabemos que, en una era de cambio sin precedentes, abundancia de oferta y rápida innovación, las expectativas de los consumidores se mueven más rápido que los negocios. El cambio progresivo es esencial, pero ya no es suficiente. Ahora, son necesarios movimientos valientes que se adelanten a los consumidores y a los competidores. A esos movimientos los llamamos Iconic Moves.

 


En colaboración con muchas de las marcas líderes a escala global, nuestro equipo de estrategas y creativos están definiendo el futuro del branding. Al convertir a los consumidores en participantes activos, ayudamos a nuestros clientes a reforzar sus marcas de forma continua y, además, les damos confianza para implementar Iconic Moves que provoquen una necesidad y creen una utilidad, con unos resultados extraordinarios.

Interbrand forma parte de The Brand Consulting Group de Omnicom Group Inc. (NYSE:OMC).



 

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